Marketing executive: salary in the UK
ONS occupation: Marketing associate professionals (SOC 3554)
About £28,720 a year after tax (England, Wales and Northern Ireland, 2026/27)
median salary a year, full-time, +4.7% on last year
£2,917 a month About £2,393 a month after tax 108 thousand full-time jobs
Gross pay before tax, including bonuses, commission and overtime. Not included: benefits in kind such as a company car. About the data
Pay range
The dark part is the middle half of full-time employees (25% to 75%); the light bar runs from 10% to 90%. ONS doesn't publish the highest or lowest salary, and x means a figure wasn't published.
Pay by year
The median went from £28,000 in 2021 to £35,000 in 2026 (+25%); for all full-time employees in the UK it changed by +31% over the same years.
Figures by year
| P10 | P25 | Median | P75 | P90 | |
|---|---|---|---|---|---|
| 2021 | £19,082 | £23,061 | £28,000 | £35,637 | x |
| 2022 | £20,416 | £24,199 | £29,163 | £38,258 | x |
| 2023 | £22,747 | £25,989 | £31,041 | £38,688 | x |
| 2024 | £22,520 | £26,264 | £31,508 | £39,416 | x |
| 2025 | £24,034 | £27,396 | £33,421 | £41,947 | x |
| 2026 | £25,497 | £29,000 | £35,000 | £45,317 | x |
ONS figures for each year, not adjusted for inflation. Years before 2021 used a different occupation classification, so they can't be compared. Earlier years are ONS's revised figures; the latest is provisional.
Half of full-time employees in this occupation earn less than £35,000 a year and half earn more. That is 14% less than the median for all full-time employees in the UK (£40,911).
The middle half earn between £29,000 and £45,317; one in ten earns less than £25,497.
Ranked by median, it is number 210 of the 362 occupations with a published figure.
The mean (£44,119) is well above the median: a minority in this job earn much more than most.
At the median salary, take-home pay after Income Tax and National Insurance is about £2,393 a month in England, Wales or Northern Ireland and £2,392 in Scotland.
The median for men is £38,047 and for women £33,467, a gap of 12% in men's favour. This compares full-time salaries only and doesn't account for seniority or hours.
Percentiles
| Percentile | Annual | Monthly |
|---|---|---|
| 10th (P10) | £25,497 | £2,125 |
| 20th | £27,981 | £2,332 |
| 25th (P25) | £29,000 | £2,417 |
| 30th | £29,997 | £2,500 |
| 40th | £32,026 | £2,669 |
| Median (50th) | £35,000 | £2,917 |
| 60th | £38,199 | £3,183 |
| 70th | £43,044 | £3,587 |
| 75th (P75) | £45,317 | £3,776 |
| 80th | £48,922 | £4,077 |
| 90th (P90) | x | x |
Men and women
| Median | Mean | Jobs (thousands) | |
|---|---|---|---|
| Men | £38,047 | £49,139 | 44 |
| Women | £33,467 | £40,660 | 64 |
Take-home pay at the median
| Where you live | Per year | Per month |
|---|---|---|
| England, Wales, NI | £28,720 | £2,393 |
| Scotland | £28,705 | £2,392 |
After Income Tax and National Insurance for 2026 to 2027, with the standard tax code and no pension or student loan. Work out your own take-home pay · Take-home pay on £35,000
Job titles in this occupation
ONS codes these 148 job titles to SOC 3554 Marketing associate professionals. Pay figures are for the whole occupation, not for each title.
- Account coordinator
- Account executive
- Account handler
- Account representative
- Account supervisor
- Accounts executive
- Advertisement contractor
- Advertisement writer
- Advertiser
- Advertising account planner
- Advertising agent
- Advertising consultant
- Advertising contractor
- Advertising copywriter
- Advertising creative copy writer
- Advertising creative copywriter
- Advertising executive
- Advertising planner
- Adviser
- Agent
- AI marketing technologist
- AI search optimisation specialist
- Appeal officer
- Appeals coordinator
- Appeals officer
- Appeals organiser
- Brand ambassador
- Brand assistant
- Brand consultant
- Brand executive
- Brand storyteller
- Brand strategist
- Business development analyst
- Business development assistant
- Business development consultant
- Business development executive
- Business development officer
- Business development representative
- Campaign executive
- Campaigner
- Client consultant
- Client liaison executive
- Client relationship executive
- Club promoter
- Commercial executive
- Commercial officer
- Communications officer
- Community fundraiser
- Consumer insights executive
- Content creator
- Content marketing executive
- Contract officer
- Contracts officer
- Crm marketing coordinator
- Customer relationship management marketing coordinator
- Development officer
- Digital account executive
- Digital communications officer
- Digital coordinator
- Digital marketer
Show all 148 titles
- Digital marketing assistant
- Digital marketing associate
- Digital marketing consultant
- Digital marketing coordinator
- Digital marketing executive
- Digital marketing officer
- Digital marketing specialist
- Digital media assistant
- Digital media executive
- Digital music marketer
- Donor development officer
- Field marketing executive
- Fund raiser
- Fundraiser
- Fundraising consultant
- Fundraising officer
- Game evangelist
- Growth hacker
- Internet marketer
- Internet marketing consultant
- Leasing agent
- Market information controller
- Market intelligence analyst
- Market research officer
- Market research supervisor
- Market researcher
- Marketer
- Marketing account executive
- Marketing adviser
- Marketing agent
- Marketing and communications assistant
- Marketing and communications consultant
- Marketing and communications coordinator
- Marketing and communications executive
- Marketing and communications officer
- Marketing and events coordinator
- Marketing and sales coordinator
- Marketing assistant
- Marketing associate
- Marketing communications officer
- Marketing consultant
- Marketing controller
- Marketing coordinator
- Marketing copywriter
- Marketing development officer
- Marketing executive
- Marketing officer
- Marketing specialist
- Marketing strategist
- Marketing superintendent
- Media executive
- Media planner
- Merchandise controller
- Network marketer
- Online marketer
- Online marketing assistant
- Online marketing executive
- Pay-per-click executive
- Ppc executive
- Product analyst
- Product developer
- Product development assistant
- Product specialist
- Production assistant
- Production executive
- Products specialist
- Project executive
- Promoter
- Promotion coordinator
- Promotions controller
- Promotions coordinator
- Promotions executive
- Publicity writer
- Sales development supervisor
- Sales marketing assistant
- Sales promotion executive
- Sales promotion officer
- Sales support analyst
- Search engine optimisation executive
- SEO executive
- Service designer
- Social media assistant
- Storyteller
- Telemarketing consultant
- Telephone appeals national coordinator
- Telephone fundraiser
- Tourism consultant
- Tourist development officer
Similar occupations
All jobs in Associate professional occupations
Source: ONS, Annual Survey of Hours and Earnings 2026 provisional, Table 14.7a (full-time employees, gross annual pay, UK, tax year ending 5 April 2026). Provisional figures may be revised.